Touche

Touch-E – Turning Any Video into a Virtual Mall

Touch-E is a groundbreaking SaaS platform that transforms any video stream into a fully interactive commercial experience. Designed for streaming companies and broadcasters, it enables viewers to make real-time purchases, place bets, or order services directly from the screen — without ever leaving the content.

We were brought in to lead a critical rescue intervention after the project had stalled for an extended period. Our team took over development, restructured the architecture, resolved core performance issues, and successfully pushed the platform into production.

Key capabilities we delivered:

• Seamless in-video transactions (shopping, betting, ordering)

• Integration with existing video players across TV, OTT, mobile, and web

• Built-in marketplace and secure payment gateway

• White-label support for broadcasters and content providers

• Scalable backend architecture for high-volume streaming environments

Touch-E now empowers content platforms to monetize video like never before — turning passive viewing into an active, commerce-driven experience. Our intervention not only salvaged the project but helped realize its full commercial potential.

https://touchetv.com